Our Biggest Case Study Yet!
2024 was an exciting year for us! We were given the opportunity to partner with one of the quickest emerging brands in 2024, based across the water in the U.S.
The brief was simple, "We want more customers, we want to retain them, and we want to hit $3m in the first year" It was a tall order, but we eventually took them from $0 to $6.3m in just SIX months! Our team accounted for 92% of that revenue, and we drove that at 12x Return on Ad Spend,Here's how we did it!
We needed to corner the market, and we needed to do it quick. We looked at what made them unique amongst their competition, what their customers actually wanted, and provided them with just that.
From there, it was about getting that message out there, capturing the data, and utilising it to the best of our abilities. What ensued, was one of the best advertising campaigns of 2024.
The Returns
We hit a blended MER (Marketing Efficiency Ratio) of 12.16x, by utilising Google, Meta and Email Marketing, to ensure we were hitting our customers right where we needed them. So let's break the numbers down.
Meta - $301,980.29 Spent
$2,112,925.71 Returned
7.00x Return on Ad Spend
Google - $208,725.74 Spent
$1,175,125.90 Returned
5.63x
Email -$6478.30 in Subscription Fees
$3,003,452.40 Returned
463.62x Return on Ad Spend
FAQS
How can your agency help my business stand out in a crowded market?
At On The Line Digital, we specialise in crafting unique and tailored marketing strategies that set your business apart. Through in-depth market research and competitor analysis, we identify opportunities for differentiation. Whether it's through compelling branding, targeted digital campaigns, or innovative content, we'll work closely with you to create a distinctive presence in your industry.
What can I expect in terms of measurable results from your marketing services?
Our commitment is to deliver tangible results that matter to your business. We focus on key performance indicators (KPIs) such as increased website traffic, higher conversion rates, improved ROI, and enhanced brand visibility. Our data-driven approach ensures that we not only meet but exceed your expectations, providing regular reports and insights to track our progress and adapt strategies for optimal outcomes.
How does your agency keep up with the ever-changing digital marketing landscape?
Staying at the forefront of industry trends is essential to our success. Our team is dedicated to continuous learning and professional development. We regularly attend industry conferences, participate in workshops, and invest in the latest marketing tools and technologies. This proactive approach ensures that our strategies remain innovative and effective, helping your business thrive in the ever-evolving digital world.
